About IdealSeat

The Fan Intelligence™ platform used by data-driven ticketing companies.

© Copyright IdealSeat, 2018. All Rights Reserved.

About IdealSeat

We're ready to knock it out of the park for you!

The future of ticketing is here.

One thing you will quickly learn when working with IdealSeat is that we are extremely passionate about what we’re doing.


Headquartered in Seattle, WA, our team spans across the United States, with a physical presence in additional key cities, including New York, San Francisco, Los Angeles, and Denver.


Our team represents over 50 years of experience in the sports and live entertainment industry.


At a glance


Combined Industry Experience (Years)


Increase in Sales Conversions Using IdealSeat Data (Percentage)


Fan Experience Data Covering over 130 Venues, including all 4 major leagues

Meet our Co-founders

Under the leadership of our co-founders, IdealSeat has experienced an unprecedented amount of press for its innovative approach to using data to improve decision-making.


We have been featured in almost 40 different publications in our short history, including major outlets like Forbes, FOX, Yahoo!, USA Today, the New York Times, ESPN, Sports Illustrated, The New Yorker, and ESPN’s acclaimed property, SportsCenter. Visit our Press Page for direct links.

Joel Carben

Joel Carben

Co-founder & CEO
Adam Navarrete

Adam Navarrete

Co-founder & CMO
Spencer Fornaciari

Spencer Fornaciari

Co-founder & CTO

Business Development Team

Craig Sargent

Craig Sargent

VP, Sales

Craig was born and raised in and around sports business. He saw first-hand how professional teams work behind the scenes as the son of a Bay Area sports executive involved with the San Francisco 49ers, San Francisco Giants, Golden State Warriors, and Oakland Raiders over three decades.


He then joined the San Francisco 49ers in 2015 as an Account Executive and found great success, rising to the 49ers number one sales executive, until joining IdealSeat in 2017.

Sean Sabean

Sean Sabean

VP, Customer Relations

Growing up within the San Francisco Giants organization, Sean held various positions within the Baseball Operations department, focused around the annual MLB Amateur Draft. He was most notably the video coordinating assistant and BATS software systems manager for the 2010 World Series Championship team.


By combining his knowledge of on-field analytics, film and TV creative marketing, and social media fan engagement, Sean has become a valuable asset to the Sales and Business Development team. He is a firm believer that implementing data and intelligence into the ticketing space can immensely improve the overall fan experience.

Don (DJ) Drysdale Jr.

Don (DJ) Drysdale Jr.

Director, Business Development

DJ has extensive knowledge of how a professional sports franchise operates; both from his upbringing and from experience in the sports industry. Starting young as a batboy for the Los Angeles Dodgers, to breaking down game film with his mom (Ann Meyers-Drysdale) during her tenure as General Manager for the Phoenix Mercury, he has formed a strong network of relationships within the sports world.


In his role at IdealSeat, DJ combines his experience as a SportVU camera operator collecting data for the Phoenix Suns, with selling group tickets as an Account Executive for the Arizona Diamondbacks. He enjoys working with organizations to inform them on the importance of collecting data to improve the fan experience.

Lisa Johnson

Lisa Johnson


An accomplished, goal-driven sales and operations management executive, Lisa has demonstrated success in developing innovative sales programs, driving digital sales technologies, negotiating large-value transactions, and creating strategic partnerships to grow business opportunities and generate revenue in diverse industries including professional sports, entertainment, and technology/software development.


Lisa drove $300MM in revenue by delivering consistent profit growth per annum for the Anaheim Ducks Hockey Club.


Manish Gaudi


Jonah Keri

CBS Sports, Sportsnet

James Kimmel


Jeff Kline


Gary Rubens


Earll M. Murman


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